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| "The Upgrade" TV Commercial is HERE! |
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| Differentiated Message | Attitude & Edge | Real-People Authenticity | Memorable |
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| Stations / Places to Watch |
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| ESPN | ESPN2 | Golf Channel | NBC Sports | MLB Network | History Channel | SportsNet | Air Canada |
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| Major Programs |
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MLB Baseball | Formula One Racing | Live from the Masters | PGA Tour Golf | Stanley Cup Playoffs | Sports Center | MLB International Talk | NFL Live |
Golic and Wingo | Golf Central | Dan Patrick Show | Pro Football Talk | American Pickers | Counting Cars | Vikings | Alone | Forged in Fire |
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| Special Feature - SportsNet Marquee Matchup |
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| Live Voice Over from Announcers | Sponsoring first 50 games |
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For full details on Napoleon's comprehensive
"Upgrade Your Grilling Game" campaign download Hype Piece below! |
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